We don’t just sell hardware.

Amplicon Middle East is the UAE-based arm of Amplicon International (UK). We bring over 45 years of global industrial technology to the region.

Founded in 2011, we’re a trusted provider of industrial IoT solutions, rugged computers and tablets, and M2M devices for digital transformation.

We operate from Dubai and support customers across the UAE, Saudi Arabia, and the wider Middle East. Our team offers local expertise, engineering support, and logistics. We help organizations design, deploy, and scale mission-critical systems that run reliably in the world’s harshest environments.

Between 2018–2020, Amplicon ME supplied over 7,000 industrial-grade M2M/IoT routers to Etisalat and its major clients including DEWA, ADNOC, Dubai Police, ADDC, and more. Our massive deployment powered critical applications across land, sea, utilities, and municipal services.

We helped implement advanced solutions in Abu Dhabi Police cars, including real-time license plate recognition, face identification using AI, augmented reality displays, and speed/radar detection. These systems rely on high-performance in-vehicle computers reinforcing our strength in designing rugged intelligence platforms.

Our rugged industrial PCs operate inside 36 massive port cranes, continuously handling 30 million tonnes of cargo annually which are designed to thrive in brutal heat and humidity while maintaining local crane turnaround times of under 12 minutes

In 2022, Amplicon Middle East was named Most Valuable Partner by Robustel, showing our performance in the industrial IoT domain.

At Amplicon Middle East, our core values are the foundation of our operations and guide every decision we make:

Innovation
Innovation drives everything we do. We adopt new technologies — from industrial IoT and edge devices to edge AI and next-generation connectivity — to keep our customers competitive. But we keep it practical. We apply new tech to solve real problems, improve efficiency, and deliver measurable results.

Excellence

Quality is non-negotiable. We hold every product and solution to the highest standards of reliability and performance. Our customers run systems in demanding environments, so we test and engineer rigorously on every project — from embedded computers to rugged hardware to large-scale IoT deployments. Every solution is built to last, perform, and scale.

Customer Focus

Our customers come first. We take time to understand their goals and constraints before recommending anything. Instead of off-the-shelf answers, we design systems that are tailored and practical. We also handle the integration, logistics, and vendor coordination — so rollouts are faster and smoother.

Integrity

Integrity is the foundation of our business. We earn trust through consistency, transparency, and accountability. We communicate openly, set realistic expectations, and stand by our commitments — with every client, from government bodies to private companies.

Let us help your organization design and deploy smart systems that remove friction, improve insight, and future-proof your operations. Whether you need remote automation, smart infrastructure, secure transport, or robust connectivity, we have the expertise, portfolio, and passion to make it happen.